“Free From”

FREE FROM: THE NEW ALTERNATIVE CATEGORY

Naturalness and Clean Label are trending vigorously, as prognoses by Innova Market Insights have shown for a few years now. In fact, the top trend in 2015 was already “From Clean to Clear Label”. The shift from natural foods to natural foods with transparent ingredient information was very quickly apparent on product packaging. The lack of additives like preservatives, artificial flavourings and flavour enhancers was the first focus, and this has now almost become its own market category.

Foods without common allergens like milk and soy, or ingredients that can trigger intolerances like lactose and gluten. Less sugar, salt and fat. Without animal-derived components, be they meat, egg or gelatine. The Free From trend and the plant-based movement have given rise to the Alternatives category. Consumer health is the primary driver for the purchase of Clean and Clear Label products. The idea is to treat yourself well and act sustainably, boost your own health, preserve resources and protect the environment. In other words, indulge with a clear conscience. Because indulgence also plays a leading role in food. But simply removing certain ingredients from a recipe can quickly ruin a food’s appeal. Getting it right takes sure instincts and plenty of experience in the use of the different ingredients.

We’ll be glad to develop a custom
solution for your product – just ask us!

Tel.: +49 (0) 41 02 202 003
info@hydrosol.de

Without added phosphates...
Our stabilising system for meat enables the efficient production of sausage and cooked cured products without adding phosphates. When used for boiled sausages, it gives the familiar bite and a stable texture. As a brine additive in cooked cured products, it gives optimum yield and a juicy consistency.We also offer formulations for processed cheese preparations that don’t need added phosphates. These Free From products have characteristics similar to standard products. Like them, they can be offered as spreadable cheese, in triangular packages or enjoyed as slices on burgers or toast.
Our product solutions for the meat category
ApplicationStabilising systemProperties
Boiled sausage without added phosphateHydroTOP CS CLFor many kinds of meat, gives ideal texture formation
Cooked cured products without added phosphatePLUSstabil CM CLEnables moderate yield and stable curing colour
Our product solutions for the dairy category
ApplicationStabilising systemProperties
Processed cheese preparations without added phosphateStabisol PCCL 2For spreadable products without E-numbers
Processed cheese preparations without added phosphateStabisol PCTR 5For triangular shapes; gives ideal filling viscosity without sticking
Processed cheese preparations without added phosphateStabisol PCTR 5For slice on slice, enables simple cutting and melting like with sandwich slices
…or carrageenan
The use of carrageenan is controversial, especially in sour milk products like cream cheese preparations. With our stabilising systems these can be made in different fat content levels, without carrageenan. Since “carrageenan-free” is now often used to differentiate from the competition, we also offer alternative solutions for products with neutral pH, like milk mixed beverages and puddings, as well as for vegan milk replacements.
ApplicationStabilising systemProperties
Cream cheese preparation with 12-30 % fat contentStabisol FCGOffers flexibility and requires no homogenisation
PuddingStabisol PDP 01Gives low filling viscosity
Milk mixed beveragesStabiprime MFDGGives a creamy mouth feel and stability
Our product solutions for the dairy category:
ApplicationStabilising systemProperties
Milk mixed beveragesStabiprime ReiheGives a creamy mouth feel and stability
Sugar-reduced high protein puddingStabisol PCC + Stabiprot 90 C (AA)Enables flexibly adaptable texture and a creamy mouth feel
Our product solutions for the deli category:
ApplicationStabilising systemProperties
Ketchup and saucesStabisol KO 3Provides mouth feel, body and stability
Fat-free dressingStabisol SCDH 0Gives a creamy consistency and long-term product stability
Our product solutions for the dairy category:
ApplicationStabilising systemProperties
Plant-based whipped cream alternative with 8 – 16 % fatStabimuls ICR 150 SOYEnables good whippability
Cream cheese preparation with 6 – 28 % fatStabisol FKBPGives a creamy mouth feel
Our product solutions for the deli category
ApplicationStabilising systemProperties
Mayonnaise with 15 - 20 % fatStabimuls M 15 CWCProvides appealing mouth feel, body and stability
Our product solutions for the meat category
ApplicationStabilising systemProperties
Boiled sausageHydroTOP Perfect EEnables outstanding bite and a juicy texture
Burgers and meatballsHydroTOP High Gel 30Gives a meaty, full-bodied texture and freeze-thaw stability
Our product solutions for the meat category:
ApplicationStabilising systemProperties
Sodium-reduced sausage productsHydrolon LSFor targeted sodium reduction in meat products, without bitter aftertaste
Sodium-reduced cooked cured productsHydrolon LS HamEnables moderate yield and with low sodium content
Our product solutions for the meat category:
ApplicationStabilising systemProperties
Plant-based burgers and meatballsHydroTOP VEGAN Patty WSPGives a pleasantly firm, juicy and meaty bite, many uses
Vegan alternatives to nuggets and fishsticksHydroTOP VEGAN Patty PPGives a light-coloured meaty colour without allergen additives, offers a multitude of application possibilities
Vegan alternatives to cold cuts sausage productsHydroTOP VEGAN SF 31Many uses like vegan sausages, cold cuts, bologna and salami, without the addition of soy or gluten
Our product solutions for the dairy category:
ApplicationStabilising systemProperties
Vegan alternative to sour creamStabisol JS VCL 1Gives ideal body and stability, without E-numbers
Our product solutions for the deli category:
ApplicationStabilising systemProperties
Vegan alternative to mayonnaise with 70% fatStabimuls MV 70 GRGives good emulsifiability and stability without E-numbers or starch
Vegan alternative to mayonnaise with 50% fatStabimuls MV 50 GR 2Gives appealing mouth feel, body and stability without E-numbers
Vegan hamburger condiment with 30 % fatStabimuls VBS 30 GRGives appealing mouth feel, body and stability without E-numbers

We’ll be glad to develop a custom
solution for your product – just ask us!

Tel.: +49 (0) 41 02 202 003
info@hydrosol.de

Trend

The demand for vegan foods is skyrocketing, accompanied by another trend – Clean Eating. According to market research, these two trends will continue to dominate the food market going forward.

Marketing potential

Free From information on packaging is turning into a strong marketing instrument. “Better for you” claims address consumers’ desire for a healthier lifestyle and more transparency.

Image

The milk beverages market clearly shows that in many cases the lack of additives reflects positively on the image of a product. This is particularly the case for ingredients like carrageenan that have come under criticism.

Plant-based Competence Center

Plant-based alternatives to meat, sausage and dairy products have gone mainstream, and market research institutes predict further growth for the coming years.

Hydrosol saw this coming early on and is now an established international expert for vegan alternatives. We’ve bundled all of our expertise in a creative pool, the Plant-based Competence Center. Product managers, nutritionists, food technologists and marketing specialists develop creative concepts to meet the needs of customers in international markets.

GO VEGAN

SAVE COSTS - USE OUR R&D

Do you want to benefit from the Free From trend and offer more declaration-friendly alternatives? Consider us your outsourced R&D department.

We’ll accompany you from idea development to market readiness. With our help you can greatly reduce your development effort and costs, while moving the market introduction of your products ahead.

Use our long experience in the development of innovative stabilising and texturing systems. Over 100 R&D specialists work daily on profitable concepts at our Stern-Technology Center. We have deep roots in the raw material markets and know precisely which components will make your products successful.

Our all-in assistance extends from product development to production to marketing. As an owner-operated family company, we can respond to your needs very quickly and flexibly.
Mail or call us.

We look forward to hearing from you!

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