{"id":5015,"date":"2024-05-10T15:41:45","date_gmt":"2024-05-10T13:41:45","guid":{"rendered":"https:\/\/new.hydrosol.de\/new-best-ager-concepts-combine-health-and-indulgence\/"},"modified":"2024-12-09T14:21:16","modified_gmt":"2024-12-09T13:21:16","slug":"new-best-ager-concepts-combine-health-and-indulgence","status":"publish","type":"post","link":"https:\/\/hydrosol.de\/es\/informacion-de-prensa\/new-best-ager-concepts-combine-health-and-indulgence\/","title":{"rendered":"New Best Ager concepts combine health and indulgence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5015\" class=\"elementor elementor-5015 elementor-3349\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a509849 e-flex e-con-boxed e-con e-parent\" data-id=\"a509849\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31c07d1 e-con-full e-flex e-con e-child\" data-id=\"31c07d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c313c5 elementor-widget elementor-widget-text-editor\" data-id=\"8c313c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Hamburg, May 2024<\/strong> \u2013 It might seem strange to call Brad Pitt or Julia Roberts Best Agers, but age-wise they are perfect exemplars of this cohort, which is between Generation X and the Baby Boomers. Of much more relevance, however, is the interest of this 55-plus generation in fitness, active lifestyles, and conscious nutrition. Hydrosol and its sister companies <a href=\"\" target=\"\" rel=\"\">SternVitamin<\/a> and <a href=\"\" target=\"\" rel=\"\">OlbrichtArom<\/a> have developed a Best Ager campaign just for this age group. \u201cIt\u2019s based on the worldwide Top Claims identified by Innova Market Insight around the subject of Healthy Aging,\u201d explains Hydrosol Product Manager Binia Postel. \u201cThey found that the main claims in international markets focus on four health areas: Immune System, Digestion and Gut, Heart, and Muscle and Bones. Accordingly, we developed our Best Ager concept for these areas.\u201d    <\/p>\n<p>Hydrosol provides a pleasant texture and full mouthfeel for sugar and fat-reduced products. For example, Hydrosol uses carefully selected starches and hydrocolloids to substitute for the beneficial technological properties of sugar and fat. SternVitamin enriches the products with vitamins and minerals for added health benefits. Meanwhile, OlbrichtArom\u2019s flavourings deliver the desired taste.   <\/p>\n<p><strong>Indulgence moments for healthy bones and muscles<\/strong><br \/>The focus is initially on five dairy products ideas. Three of them revolve around healthy bones and muscles. Enrichment with calcium, Vitamin D3, and Vitamin K2 allows various EU Health Claims. For example, the protein-rich pudding with ten percent protein and just one percent fat is a healthy treat. It\u2019s also free of added sugar.    <\/p>\n<p>Like pudding, mousse is a very popular dessert, but mostly only the classic chocolate and caramel flavours are on offer. \u201cTo add some new inspiration we decided to make a yogurt mousse. With the help of a stabilizing system we get a light mousse whose 3.6 percent protein content allows it to be declared as a source of protein. The reduced sugar content and low salt content are further advantages,\u201d says Binia Postel. The fine lemon aroma with its fresh citrus juicy note is perfect for this yogurt mousse and makes it a refreshing treat.   <\/p>\n<p>The third product is a cocoa drink with a high nine percent protein content, no added sugar and just 1.6 percent fat. It\u2019s based on a functional system from the established Stabiprime MFD range, which offers many technical advantages for stabilizing flavoured milk drinks. Among other things it prevents sedimentation of the cocoa components, and gives a full mouthfeel.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0be96f3 e-con-full e-flex e-con e-child\" data-id=\"0be96f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-2f1f388 e-con-full e-flex e-con e-child\" data-id=\"2f1f388\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4113654 elementor-widget elementor-widget-text-editor\" data-id=\"4113654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Boosting heart and immune system<\/strong><br \/>For immune health Hydrosol presents an innovative new product that fills a market gap. This whey kefir drink combines two trend dairy products in a single concept, while supporting the immune system through enrichment with the micronutrients Vitamin D, Vitamin C, and zinc. Another plus point is the low fat content of just one percent. The drink can also be declared as a source of protein. The tropical flavour is a further sales argument \u2013 with its taste of passion fruit and peach the beverage gives a holiday feeling.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cc4b8a e-con-full e-flex e-con e-child\" data-id=\"7cc4b8a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-796f911 elementor-widget elementor-widget-spacer\" data-id=\"796f911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d6d90a e-con-full e-flex e-con e-child\" data-id=\"9d6d90a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08fd09e elementor-widget elementor-widget-text-editor\" data-id=\"08fd09e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To support heart health, Hydrosol has developed a fermented milk drink that is enriched with beta-glucan and oligofructose fibre and the micronutrients calcium, Vitamin D3, and thiamine. This lets marketers put various EU Health Claims and nutritional statements on the packaging. Examples include Source of Fibre, Low Fat Content, and No Added Sugar. Another benefit is the high protein content of 4.2 percent. A delicate vanilla note rounds out the product.     <\/p>\n<p>The health-related statements are based on the EU Health Claims. There are good reasons for this, as Binia Postel explains: \u201cThe Health Claims are internationally known and well-regarded. According to Innova Markt Insights, three out of five consumers worldwide indicate that the Health Claims and corresponding statements have a significant influence on their decision to buy.\u201d <\/p>\n<p>The new products are further refinements of proven stabilizing systems from Hydrosol\u2019s portfolio. \u201cIn our choices of product concepts we made sure that they don\u2019t just meet the preferences of Best Agers, but also natively contain high amounts of micronutrients. That way we only need to add minimal enrichment with specific nutrients in order to meet the criteria for Health Claims,\u201d says Postel. \u201cGenerally, in conjunction with sugar and fat reduction and fibre enrichment, the campaign centres primarily on staying fit and healthy.\u201d In addition to these Best Ager dairy products, currently Hydrosol is working on ideas for deli products that reference digestion and gut health.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It might seem strange to call Brad Pitt or Julia Roberts Best Agers, but age-wise they are perfect exemplars of this cohort, which is between Generation X and the Baby Boomers. Of much more relevance, however, is the interest of this 55-plus generation in fitness, active lifestyles, and conscious nutrition. Hydrosol and its sister companies SternVitamin and OlbrichtArom have developed&#8230;  <\/p>\n","protected":false},"author":7,"featured_media":3893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"wf_post_folders":[],"class_list":["post-5015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informacion-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Best Ager Concepts: Health &amp; Enjoyment | Hydrosol<\/title>\n<meta name=\"description\" content=\"New Best Ager concepts: To support the immune system \u2713 and the heart \u2713 \u25ba Read more now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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